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Onboarding and managing UGC creators (the creator course)

How Nicole Cheung trains UGC creators with a recorded, app-specific 30–60+ minute course — app setup, account creation and warm-up, content bank, account management — and keeps them supported.

Updated 2026-10-23·1 source·user-acquisitionugccreatorsonboardingorganic-social

Onboarding and managing UGC creators

TL;DR

  • Record a custom course per app (30 min to 1h+), so you never repeat yourself.1
  • Assume the creator knows nothing: spell out every detail.1
  • Modules: app intro & setup → account creation & warm-up → content creation (content bank) → account management.123
  • Promise fast support (Nicole: reply within a couple of hours) — supported creators do more.3
  • The founder, not the creator, owns figuring out what goes viral.4

Details

Course outline (Nicole Cheung, Aug 2026):123

  1. App introduction and setup — including any access codes creators need to unlock features they’ll film, with a tutorial.
  2. Account creation and warm-up — sample usernames, bios, profile pictures; the warm-up routine (New TikTok/Instagram accounts for UGC and the 3-day warm-up).
  3. Content creation — per format (talking head, reaction, B-roll, Snapchat-style…): a content bank with idea, example videos, script, emotions, on-screen and post captions, hashtags. Details in Writing UGC content banks and scripts that hold watch time.
  4. Account management — keep warming up after posting, work the comment section to lift engagement, use story posts. The job is more than filming one video.

Usually it’s Nicole on camera or screen-recorded tutorials. She re-films the course for each app so it’s tailored, though the underlying ideas are similar across apps.5

Mindset. Don’t rely on people being paid to be smarter or care more than you. You hire creators to create content, not to figure out how to go viral — those are different jobs. Creators appreciate that clarity.4

Disagreements / caveats

  • Her playbook (a 60-page guide, originally her college thesis) is free via her links; the warm-up guide is on her X account.6

See also

Footnotes

  1. The UGC Marketing Playbook Behind 300M+ Monthly Views @ 05:30 — Nicole Cheung ↩ ↩2 ↩3 ↩4

  2. The UGC Marketing Playbook Behind 300M+ Monthly Views @ 06:53 — Nicole Cheung ↩ ↩2

  3. The UGC Marketing Playbook Behind 300M+ Monthly Views @ 08:10 — Nicole Cheung ↩ ↩2 ↩3

  4. The UGC Marketing Playbook Behind 300M+ Monthly Views @ 03:31 — Nicole Cheung ↩ ↩2

  5. The UGC Marketing Playbook Behind 300M+ Monthly Views @ 09:07 — Nicole Cheung ↩

  6. The UGC Marketing Playbook Behind 300M+ Monthly Views @ 00:55 — Nicole Cheung ↩