#creators

9 notes tagged “creators”.

• Affiliate programs for subscription apps — commissions, tracking, recruitingHow to run an app affiliate program — 15–40% commission (None to Run pays 20%), tiered bonuses, links plus in-app short codes, creator-branded paywalls with longer trials, recruiting affiliates from your own users — plus David Barnard's 100%-commission test, Cal AI's $10/sale and the AI-search halo.
• Briefing UGC creators — how much script, what to include, modular deliverablesWhat goes into a UGC creator brief (brand/product onboarding, guardrails, tips for winning, visual examples, hooks, filming and delivery specs), the script-vs-freedom spectrum (Caraway 90% exact scripts, Savannah Sanchez's ad-lib for trusted creators, Dara Denney's "let creators lead"), matching a creator's native style, and commissioning modular parts (hooks, CTAs, stills, raw VO).
• Finding and recruiting UGC creators for ecommerce adsHow the Smart Marketer agency sources UGC creators for paid ads at scale — a creator "roster" built like a portfolio, a "creative menu" of formats, direct hires vs JoinBrands vs TikTok Shop, nano-tier targeting, email outreach with a stated $150–400 rate and >90% response.
• How to find, vet and pay UGC creators for an appNicole Cheung's UGC creator program economics — $10–30 base per post (min 500 views) plus decreasing-CPM view bonuses — and where to recruit creators (SideShift, Discord inbound, micro-influencer outreach).
• Mass creator outreach for paid UGC ads — email at scale, Telegram, perpetual rightsHow Boost App Social built a pipeline of ~300 UGC ad creatives — thousands of cold emails a day to creators' bio addresses, VA-run negotiation in Telegram, $100 upfront, and perpetual-rights contracts that also transferred with the app when it was sold.
• Onboarding and managing UGC creators (the creator course)How Nicole Cheung trains UGC creators with a recorded, app-specific 30–60+ minute course — app setup, account creation and warm-up, content bank, account management — and keeps them supported.
• Partnership (whitelisted) ads and choosing creators who convertWhy partnership/whitelisted ads are S-tier on Meta post-Andromeda (persona reach, net-new audiences, 30–50% of spend), how to pick creators (aspirational over look-alike, big vs micro by category — Jones Road vs Caraway), the lo-fi-statics add-on, and Caraway's native partnership-ad formats.
• Running a UGC program — campaign managers, coaches and content approvalHow the top UGC programs are staffed and run — 1 campaign manager per ~10 creators, managers vs content coaches, pre-post video reviews, a few "backbone" creators, when the founder can step back (consistent sub-$4–5 CPMs), and tooling for hundreds of creators.
• UGC creator contracts, usage rights and raw footageWhat Smart Marketer puts in every UGC creator contract — scope, deliverables, platform-agnostic "paid advertising" usage, a 4-year license, raw unedited files, 5-day production with a revision day, product value + fee as the package — and why.