#onboarding

13 notes tagged “onboarding”.

• Better Sleep onboarding and paywall teardownScreen-by-screen breakdown of Better Sleep (~$600–800k/month) — sound on during onboarding, quiz, social-proof plan screen, BetterHelp cross-promo, discount ladder and forced email.
• Getting web buyers into the app (deferred deep links)The post-payment handoff in a web2app funnel — confirm the email, then a deferred deep link that opens the app with the subscription already active, no password copying — and the in-app upsell on first launch.
• Hard paywall only for paid traffic (gating by "How did you hear about us?")Use the onboarding attribution question (or an attribution integration) to remove the paywall X only for users from paid social, keeping a soft paywall for organic users.
• How long should a web2app quiz be?Funnel length depends on how considered/emotional the purchase is — education, fitness and self-growth funnels run ~50 screens and 3–7 minutes, utilities stay short; plus why to keep UI conventional and logic simple.
• Loader, personalised results and email capture in web quizzesHow to design the end of a web quiz — content-filled loaders with last mini-questions, a profile/results payoff, goal and commitment screens, a supported email screen, and future/before-after visualisation before the paywall.
• Onboarding and managing UGC creators (the creator course)How Nicole Cheung trains UGC creators with a recorded, app-specific 30–60+ minute course — app setup, account creation and warm-up, content bank, account management — and keeps them supported.
• Paywall before sign-up (account creation after purchase)Moving a forced sign-up screen after the paywall raised paywall views from 40% to 94%, trial starts +190% and sales +52% in a fitness app.
• Psychology questions in web onboarding quizzesWhich question types make a web quiz convert — labeling, false dichotomies, near-universal "yes" vulnerability questions, authority-by-association, curiosity gaps — and why the quiz should feel like a conversation, not a survey.
• Reverse trials — converting users who closed the paywallGive users who dismiss the paywall a free week of Pro, push them to enable Pro features, then warn that Pro is ending and offer a discount — Momingo's free-user conversion went 0.4% → 4.5%.
• Showing two paywalls in onboarding (and the 8-paywall-views rule)A no-trial paywall early plus a trial paywall later in onboarding lifted start rate from ~3% to 7.7% and monthly sales ~3x; paywall views keep paying off until roughly 8 views.
• The three-screen pre-paywall sequence (explain the free trial)A 2–3 screen sequence before the paywall ("try free", "we'll remind you before it ends", trial timeline) that raised trial starts 56% in one app; Blinkist, Rest of Me, Cal AI variants.
• Web2app funnel structure, step by stepThe canonical sequence of a high-converting web2app quiz funnel (hook → trust → value prop → psychology questions → curiosity → loader/results → email → paywall → upsells → app access → winback) with the job of each step.
• Why the paywall belongs in onboardingMost subscription buyers convert on day zero, so the paywall should sit inside the first-run onboarding and be seen by ~100% of new users.