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Measuring Apple Ads revenue without an MMP

Lightweight ways to attribute Apple Ads revenue — custom product pages per ad group, RevenueCat attribution, SKAG, or simple weekly spend-vs-revenue — and their blind spots.

Updated 2026-10-23·2 sources·user-acquisitionapple-adsattributioncustom-product-pagesrevenuecat

Measuring Apple Ads revenue without an MMP

TL;DR

  • Apple Ads doesn’t need an MMP to run; you can add one later.1
  • Custom product page per ad group: tie each manual ad group to its own CPP (e.g. “ASA US”) and read revenue by CPP.2
  • RevenueCat can work as an Apple Ads attribution source (acquisition → by campaign) if set up correctly.3
  • SKAG gives keyword-level data in tools that only attribute at ad-group level.4
  • If you only run ASO + Apple Ads: track weekly spend vs weekly revenue and adjust — Steve’s own method.5

Details

CPP method. In the ad group’s ad step, select a submitted custom product page. Revenue landing on that CPP is attributable to that ad group.2 It also works for SKAG ad groups.6

Blind spot: Apple’s automated ad group in Max Conversion can’t be tied to a CPP, so roughly half the revenue goes untracked. Options: an MMP, or the “one or two channels” shortcut of blended weekly numbers.2

RevenueCat. Steve showed the acquisition-by-campaign view; it wasn’t working on his own account but he has seen clients run it properly.3

Weekly blended method. With no Meta running, Steve compares last week’s revenue to last week’s Apple Ads spend and moves spend up or down. Simple, and other founders do it too.5

Disagreements / caveats

  • Blended tracking breaks once you add a second paid channel (e.g. Meta) — then you need an MMP or SDK-level attribution.
  • Steve promised a dedicated attribution video (MMP vs CPP vs RevenueCat); not yet in the base.7

See also

Footnotes

  1. Copy Our $85,000/Month Apple Ads Strategy @ 03:42 — Steve P. Young ↩

  2. Copy Our $85,000/Month Apple Ads Strategy @ 12:20 — Steve P. Young ↩ ↩2 ↩3

  3. Are You Ignoring These RevenueCat Features? (Stop Losing Money) @ 06:31 — Steve P. Young ↩ ↩2

  4. Copy Our $85,000/Month Apple Ads Strategy @ 13:25 — Steve P. Young ↩

  5. Copy Our $85,000/Month Apple Ads Strategy @ 12:20 — Steve P. Young ↩ ↩2

  6. Copy Our $85,000/Month Apple Ads Strategy @ 17:10 — Steve P. Young ↩

  7. Copy Our $85,000/Month Apple Ads Strategy @ 18:54 — Steve P. Young ↩