#custom-product-pages

3 notes tagged “custom-product-pages”.

• Custom product pages — matching the App Store page to each adHow Steve P. Young uses Apple custom product pages (CPPs) — one per audience/ad angle for Meta ads and per ad group in Apple Ads — and why it's a phase-2 optimisation.
• Measuring Apple Ads revenue without an MMPLightweight ways to attribute Apple Ads revenue — custom product pages per ad group, RevenueCat attribution, SKAG, or simple weekly spend-vs-revenue — and their blind spots.
• Structure and concepts for paid app video adsThe hook → app demo → offer → App Store end-card structure for paid app ads, why to test distinct concepts per ICP before variations, and how to match ads to custom product pages.