#attribution

12 notes tagged “attribution”.

• Affiliate programs for subscription apps — commissions, tracking, recruitingHow to run an app affiliate program — 15–40% commission (None to Run pays 20%), tiered bonuses, links plus in-app short codes, creator-branded paywalls with longer trials, recruiting affiliates from your own users — plus David Barnard's 100%-commission test, Cal AI's $10/sale and the AI-search halo.
• Do you need an MMP? AppsFlyer, Adjust and the state of SKAdNetwork (2026)Why mobile measurement partners (AppsFlyer, Adjust, Branch…) remain mandatory for app advertisers buying Meta at scale, what the 2026 AppsFlyer consortium investment means for neutrality, and why SKAdNetwork/AdAttributionKit is not worth heavy investment.
• Hard paywall only for paid traffic (gating by "How did you hear about us?")Use the onboarding attribution question (or an attribution integration) to remove the paywall X only for users from paid social, keeping a soft paywall for organic users.
• How last-click attribution biases channel resultsLast-click flatters low-funnel, intent-capturing channels (search, Apple Ads, Google UAC standard) and under-credits view-based ones (YouTube, CTV, chatbot ads); incrementality tests have reversed channel rankings — and platform-reported numbers are biased toward the platform.
• Is paid acquisition incremental? Organic ceilings, cannibalization and geo holdoutsOrganic-heavy apps (Replika, Solid Starts) eventually saturate their niche and find that new paid spend often cannibalizes organic; Simply measures this with geo holdouts (switch app or web campaigns off per country) and aims for "enough truth" in CAC models, not perfect attribution.
• Measuring Apple Ads revenue without an MMPLightweight ways to attribute Apple Ads revenue — custom product pages per ad group, RevenueCat attribution, SKAG, or simple weekly spend-vs-revenue — and their blind spots.
• Measuring creator and UGC attribution (RPM, spikes, vanity URLs, codes)Practical ways to attribute organic creator content to revenue — reading per-post spikes to get revenue per 1,000 views, secondary engagement signals and a renewal score at scale, vanity domains that redirect to the app, per-creator promo/affiliate codes, and cohort churn checks.
• Running paid ads to a web2app funnelWhich ad networks feed web2app funnels and which conversion event to optimise for on Meta (start quiz → complete registration → initiate checkout → purchase/subscribe) given the ~50 events/week learning threshold.
• The measurement stack — last-click attribution, incrementality and MMM togetherWhy app advertisers need both deterministic last-click attribution (for platform optimisation and daily decisions) and incrementality testing (for budget allocation), where MMM fits, and how to reconcile them against top-line results.
• Validating Meta SDK app events against App Store ConnectWhich app events to send to Meta (install, paywall view, checkout, trial, subscribe) and how to sanity-check them against App Store Connect before launching campaigns.
• Weekly Meta media-buying cadence and attribution settingsLaunch new ads on one fixed day each week and judge after 7 days; use 7-day click for evergreen campaigns and 1-day click for flash sales; starter bid/attribution defaults; how teams run weekly pillar and hypothesis reviews; when third-party attribution tools are worth it.
• When last-click attribution is good enough (and when to invest in incrementality)For small, performance-driven advertisers on one or two channels, last-touch attribution is often ~85% as good as experiments and better than a bad MMM; invest in incrementality tests as spend, channel count and brand effects grow.