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Mass creator outreach for paid UGC ads — email at scale, Telegram, perpetual rights

How Boost App Social built a pipeline of ~300 UGC ad creatives — thousands of cold emails a day to creators' bio addresses, VA-run negotiation in Telegram, $100 upfront, and perpetual-rights contracts that also transferred with the app when it was sold.

Updated 2026-10-24·1 source·user-acquisitionugccreatorsoutreachpaid-socialcontracts

Mass creator outreach for paid UGC ads

TL;DR (Alex, Boost App Social)

  • Volume first: ~1,000 Gmail accounts in a shared inbox, a script sending 10–30 emails per account per day to emails creators list in their Instagram bios — 10–20% reply rate.12
  • A VA handles replies, sends a pre-recorded founder video explaining the job, then moves the creator to a Telegram group for negotiation, contracts and file transfer.34
  • Send ~$100 upfront once a creator looks promising — it proves you’re not a scam; a few will run with the money (“cost of doing business”).4
  • Buy perpetual usage rights (plus the right to edit/remix) — never one-year licences that a creator can renegotiate at $100k once an ad wins.56
  • The library (~300 creatives + signed contracts) became a sellable asset: it transferred to the buyer in the seven-figure exit.57

Details

Why Telegram. Email gets the first contact (it’s in the bio), but back-and-forth negotiation, signed contracts and large MP4s move faster in a chat app. Once paid upfront, creators were willing to install Telegram and got push notifications, which kept the process moving.48

Process diagram (as Alex designed it). Email → reply → VA conversation by email → founder’s pre-recorded explainer video → Telegram group → contract signed → $100 upfront → brief → videos delivered → edits/recuts.3

Tooling today. The Gmail farm is an in-house tool Alex calls “a little black-hat”. Host Joseph Choi notes off-the-shelf alternatives now exist: creator email lists/platforms plus sending tools like Instantly or Smartlead.19

What sits on top. Volume only pays because winners are rare (~1 in 85 videos) — see Creative volume and hit rate — why you need dozens of ads per winner. Briefing and the ad format are in The UGC app-ad format — captions, green screen demo, phone in hand, wild hooks.

Disagreements / caveats

  • Running hundreds of Gmail accounts likely breaches Google’s terms and anti-spam rules (e.g. CAN-SPAM/GDPR in the EU); expect deliverability and legal risk. Use proper sending infrastructure and opt-out handling.
  • This is a paid-ads creator model (buy footage once). For organic posting programs with per-view bonuses see How to find, vet and pay UGC creators for an app — a different economic model.
  • Perpetual-rights and remix clauses are worth a lawyer’s review; Alex used a lawyer for the sale contract, not necessarily for creator contracts.

See also

Footnotes

  1. Copy This Facebook Ads Strategy, It'll Blow Up Your App @ 13:15 — Alex (Boost App Social) ↩ ↩2

  2. Copy This Facebook Ads Strategy, It'll Blow Up Your App @ 14:12 — Alex (Boost App Social) ↩

  3. Copy This Facebook Ads Strategy, It'll Blow Up Your App @ 10:59 — Alex (Boost App Social) ↩ ↩2

  4. Copy This Facebook Ads Strategy, It'll Blow Up Your App @ 15:18 — Alex (Boost App Social) ↩ ↩2 ↩3

  5. Copy This Facebook Ads Strategy, It'll Blow Up Your App @ 10:59 — Alex (Boost App Social) ↩ ↩2

  6. Copy This Facebook Ads Strategy, It'll Blow Up Your App @ 12:22 — Alex (Boost App Social) ↩

  7. Copy This Facebook Ads Strategy, It'll Blow Up Your App @ 02:12 — Joseph Choi ↩

  8. Copy This Facebook Ads Strategy, It'll Blow Up Your App @ 16:27 — Alex (Boost App Social) ↩

  9. Copy This Facebook Ads Strategy, It'll Blow Up Your App @ 14:12 — Joseph Choi ↩