---
title: Mass creator outreach for paid UGC ads — email at scale, Telegram, perpetual rights
slug: ugc-creator-mass-outreach-and-rights
summary: How Boost App Social built a pipeline of ~300 UGC ad creatives — thousands of cold emails a day to creators' bio addresses, VA-run negotiation in Telegram, $100 upfront, and perpetual-rights contracts that also transferred with the app when it was sold.
domain: mobile-apps
tags: [user-acquisition, ugc, creators, outreach, paid-social, contracts]
related: [ugc-creator-recruiting-and-pay, ugc-app-ad-format-captions-green-screen, ad-creative-volume-and-hit-rate, organic-ugc-team-roles, ugc-creator-contracts-and-usage-rights]
sources: [yt:7JtttjbTRAQ]
updated: 2026-10-24
---

# Mass creator outreach for paid UGC ads

## TL;DR (Alex, Boost App Social)
- Volume first: **~1,000 Gmail accounts** in a shared inbox, a script sending **10–30 emails per account per day** to emails creators list in their Instagram bios — **10–20% reply rate**.[^1][^2]
- A VA handles replies, sends a pre-recorded founder video explaining the job, then moves the creator to a **Telegram group** for negotiation, contracts and file transfer.[^3][^4]
- Send **~$100 upfront** once a creator looks promising — it proves you're not a scam; a few will run with the money ("cost of doing business").[^4]
- Buy **perpetual usage rights** (plus the right to edit/remix) — never one-year licences that a creator can renegotiate at $100k once an ad wins.[^5][^6]
- The library (~300 creatives + signed contracts) became a sellable asset: it transferred to the buyer in the seven-figure exit.[^5][^7]

## Details
**Why Telegram.** Email gets the first contact (it's in the bio), but back-and-forth negotiation, signed contracts and large MP4s move faster in a chat app. Once paid upfront, creators were willing to install Telegram and got push notifications, which kept the process moving.[^4][^8]

**Process diagram (as Alex designed it).** Email → reply → VA conversation by email → founder's pre-recorded explainer video → Telegram group → contract signed → $100 upfront → brief → videos delivered → edits/recuts.[^3]

**Tooling today.** The Gmail farm is an in-house tool Alex calls "a little black-hat". Host Joseph Choi notes off-the-shelf alternatives now exist: creator email lists/platforms plus sending tools like Instantly or Smartlead.[^1][^9]

**What sits on top.** Volume only pays because winners are rare (~1 in 85 videos) — see [[ad-creative-volume-and-hit-rate]]. Briefing and the ad format are in [[ugc-app-ad-format-captions-green-screen]].

## Disagreements / caveats
- Running hundreds of Gmail accounts likely breaches Google's terms and anti-spam rules (e.g. CAN-SPAM/GDPR in the EU); expect deliverability and legal risk. Use proper sending infrastructure and opt-out handling.
- This is a *paid-ads* creator model (buy footage once). For *organic* posting programs with per-view bonuses see [[ugc-creator-recruiting-and-pay]] — a different economic model.
- Perpetual-rights and remix clauses are worth a lawyer's review; Alex used a lawyer for the sale contract, not necessarily for creator contracts.

## See also
- [[ugc-creator-recruiting-and-pay]] — organic creator economics
- [[organic-ugc-team-roles]] — the "talent scout" role that runs outreach
- [[people/alex-screens-design]]

[^1]: yt:7JtttjbTRAQ @ 13:15 — Alex (Boost App Social)
[^2]: yt:7JtttjbTRAQ @ 14:12 — Alex (Boost App Social)
[^3]: yt:7JtttjbTRAQ @ 10:59 — Alex (Boost App Social)
[^4]: yt:7JtttjbTRAQ @ 15:18 — Alex (Boost App Social)
[^5]: yt:7JtttjbTRAQ @ 10:59 — Alex (Boost App Social)
[^6]: yt:7JtttjbTRAQ @ 12:22 — Alex (Boost App Social)
[^7]: yt:7JtttjbTRAQ @ 02:12 — Joseph Choi
[^8]: yt:7JtttjbTRAQ @ 16:27 — Alex (Boost App Social)
[^9]: yt:7JtttjbTRAQ @ 14:12 — Joseph Choi