#sales

5 notes tagged “sales”.

• Am I underpriced? Reading price from sales close rateHormozi's close-rate-to-price ladder for offers sold by a salesperson (80%+ close → 3–4x underpriced, 30–40% → priced right, <30% → fix avatar/sales motion first) and why matching a cheaper competitor cost him ~$50M.
• BFCM ad creative — simple offers, offer-in-the-hook props and gift-angle UGCSavannah Sanchez's Black Friday / Cyber Monday playbook (2025) — a straight sitewide % off beats tiers, BOGO and gifts-with-purchase; run stills and video; put the offer in the first second with physical text props (paper, whiteboard, phone, mirror, fingers, flashcards, post-its, cake, coffee, sand); overlay the offer on evergreen winners; and mix offer-led ads with gift-angle UGC (unboxings, real gift reactions, gift guides by recipient, last-minute shipping, money-saver and "girl math" hooks, reverse psychology, husband review).
• Black Friday / holiday sale creative from your existing UGC libraryCaraway's BFCM playbook — evergreen vs persona briefs, offer unmistakable in the first 3 seconds, reactivating last year's winners unchanged, renegotiating creator usage rights, organic-style UGC, partnership-ad Q&As with the offer, persona mashups — plus the planning timeline (plan Aug, produce Sept, QA Oct, launch ~Nov 1), tiered offers and a pre-built backup offer.
• Funnel conversion, lead response and sales-capacity rules of thumbHormozi's quick checks for a lead-to-sale funnel — 10% close of Meta leads for in-person services, 2–5% of webinar opt-ins, 35% for salespeople, 1–2% for web pages — plus call leads within 60 seconds, keep sales calendars ~70% full, and the "rule of 100" for lead volume.
• Selling expertise — workshops over courses after AIJoanna Wiebe's case (2026) that AI has gutted course economics (one training business lost 80% of revenue in a month) and that experts should sell $20k+ workshops via a live drawn diagnostic, land-and-expand, and anchoring prices high.