#quiz-funnel

8 notes tagged “quiz-funnel”.

• Coursiv's web2app funnel teardownWalkthrough of Coursiv's (AI-learning app, ~$250k/month, web-only UA) ad-to-paywall flow — ad, people-photo hook, one-question screens, AI profile, goal and time commitment, timer paywall with personalised coupon and tripwire pricing.
• Headway's web2app funnel teardownScreen-by-screen breakdown of Headway's (book-summary app) ~50-screen web quiz, paywall, upsells and winback emails, with the purpose of each screen — the reference model for a self-improvement/education funnel.
• How long should a web2app quiz be?Funnel length depends on how considered/emotional the purchase is — education, fitness and self-growth funnels run ~50 screens and 3–7 minutes, utilities stay short; plus why to keep UI conventional and logic simple.
• Loader, personalised results and email capture in web quizzesHow to design the end of a web quiz — content-filled loaders with last mini-questions, a profile/results payoff, goal and commitment screens, a supported email screen, and future/before-after visualisation before the paywall.
• Psychology questions in web onboarding quizzesWhich question types make a web quiz convert — labeling, false dichotomies, near-universal "yes" vulnerability questions, authority-by-association, curiosity gaps — and why the quiz should feel like a conversation, not a survey.
• Social proof and trust in web funnelsWhere and how to place social proof in a web2app quiz and paywall — user counts, press/university logos, local and real-time proof, people photos, FAQ — and why the web needs more trust-building than an in-app paywall.
• The first screen of a web2app quizHow to design the landing/first quiz screen where ~50% of ad clicks drop — outcome-led headline, quiz duration, an easy first question, and per-ad routing.
• Web2app funnel structure, step by stepThe canonical sequence of a high-converting web2app quiz funnel (hook → trust → value prop → psychology questions → curiosity → loader/results → email → paywall → upsells → app access → winback) with the job of each step.