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Mobile apps›Web2app funnels

Tools and payment providers for web2app

The stack mentioned for web2app — funnel builders (web2wave, RevenueCat Funnels), payment providers (Stripe saved tokens, Paddle as merchant of record), wallets (Apple/Google Pay, PayPal), measurement (AppsFlyer, Google Ads) — with sponsorship caveats.

Updated 2026-10-23·3 sources·web2apptoolspaymentsstripepaddlerevenuecat

Tools and payment providers for web2app

TL;DR

  • Funnel builder: web2wave (templates → funnel in a few hours; from your Figma in a couple of days)1; RevenueCat also offers web/web2app “Funnels”2.
  • Payments: Stripe — saved payment token enables one-click post-purchase upsells3; Paddle — faster payouts than the stores’ ~45 days and help with refunds/guarantees (merchant of record)45.
  • Wallets: show Apple Pay (iOS), Google Pay (Android) and PayPal in the payment sheet67.
  • Measurement: web events to Meta/TikTok/Snap; Google Ads unified web+app conversions; AppsFlyer web2app features84.
  • All tool mentions come from sponsored/partner contexts — evaluate independently.

Details

web2wave. Igor’s company; templates you can edit, or they import your Figma design. Used by HubX (per Steve). App Masters viewers were offered the lowest plan at $199/month plus concierge setup (Dec 2025 offer, >50% off normal pricing)19. Its SDK can charge the web-saved card inside the app in the US10.

Stripe. After the first payment the token is stored, so subsequent upsells charge without re-entering card details — the basis of Upsells and downsells in web2app checkout3.

Paddle. Sponsor of the July 2026 video. Pays out faster than Apple/Google; you must handle money-back guarantees yourself on the web and Paddle helps with that; it also helps you offer Apple Pay in checkout457.

RevenueCat Funnels. Steve flags RevenueCat’s web funnels feature and plans to test it for an older-audience app whose installs weren’t converting2.

Measurement. AppsFlyer reports web-to-app as the fastest-growing owned channel and ships web2app tooling; Google Ads unifies conversions across web and app118.

Other vendors. Xsolla and Appcharge (web shops, payment links, merchant-of-record services) appear only as sponsors in the video descriptions, mostly aimed at games; they are not discussed in the transcripts.

Disagreements / caveats

  • No head-to-head comparison of providers was given; fee levels, MoR tax handling and chargeback policies differ — compare before choosing.

See also

Footnotes

  1. Copy Headway’s $100M+ Web2App Funnel Strategy (That Converts Like Crazy) @ 37:14 — Igor Lyubimov ↩ ↩2

  2. Are You Ignoring These RevenueCat Features? (Stop Losing Money) @ 09:13 — Steve P. Young ↩ ↩2

  3. Copy Headway’s $100M+ Web2App Funnel Strategy (That Converts Like Crazy) @ 25:20 — Igor Lyubimov ↩ ↩2

  4. The Web2App Playbook: Scale Your App Without App Store Limits @ 03:17 — Steve P. Young ↩ ↩2 ↩3

  5. The Web2App Playbook: Scale Your App Without App Store Limits @ 16:43 — Steve P. Young ↩ ↩2

  6. Copy Headway’s $100M+ Web2App Funnel Strategy (That Converts Like Crazy) @ 24:00 — Igor Lyubimov ↩

  7. The Web2App Playbook: Scale Your App Without App Store Limits @ 17:34 — Steve P. Young ↩ ↩2

  8. The Web2App Playbook: Scale Your App Without App Store Limits @ 01:45 — Steve P. Young ↩ ↩2

  9. Copy Headway’s $100M+ Web2App Funnel Strategy (That Converts Like Crazy) @ 38:04 — Steve P. Young ↩

  10. Copy Headway’s $100M+ Web2App Funnel Strategy (That Converts Like Crazy) @ 29:03 — Igor Lyubimov ↩

  11. The Web2App Playbook: Scale Your App Without App Store Limits @ 00:55 — Steve P. Young ↩