---
title: Tools and payment providers for web2app
slug: web2app-tools-and-providers
summary: The stack mentioned for web2app — funnel builders (web2wave, RevenueCat Funnels), payment providers (Stripe saved tokens, Paddle as merchant of record), wallets (Apple/Google Pay, PayPal), measurement (AppsFlyer, Google Ads) — with sponsorship caveats.
domain: mobile-apps
tags: [web2app, tools, payments, stripe, paddle, revenuecat]
related: [why-web2app-funnels, web2app-paywall-best-practices, web2app-upsells-and-downsells, web2app-app-access-deep-linking, web2app-ad-optimization-events, revenuecat-charts-and-experiments]
sources: [yt:ELt0hjABIqY, yt:m5xmwkV4HgM, yt:2oq2OlqfTro]
updated: 2026-10-23
---

# Tools and payment providers for web2app

## TL;DR
- **Funnel builder:** web2wave (templates → funnel in a few hours; from your Figma in a couple of days)[^1]; RevenueCat also offers web/web2app "Funnels"[^2].
- **Payments:** Stripe — saved payment token enables one-click post-purchase upsells[^3]; Paddle — faster payouts than the stores' ~45 days and help with refunds/guarantees (merchant of record)[^4][^5].
- **Wallets:** show Apple Pay (iOS), Google Pay (Android) and PayPal in the payment sheet[^6][^7].
- **Measurement:** web events to Meta/TikTok/Snap; Google Ads unified web+app conversions; AppsFlyer web2app features[^8][^4].
- All tool mentions come from sponsored/partner contexts — evaluate independently.

## Details

**web2wave.** Igor's company; templates you can edit, or they import your Figma design. Used by HubX (per Steve). App Masters viewers were offered the lowest plan at $199/month plus concierge setup (Dec 2025 offer, >50% off normal pricing)[^1][^9]. Its SDK can charge the web-saved card inside the app in the US[^10].

**Stripe.** After the first payment the token is stored, so subsequent upsells charge without re-entering card details — the basis of [[web2app-upsells-and-downsells]][^3].

**Paddle.** Sponsor of the July 2026 video. Pays out faster than Apple/Google; you must handle money-back guarantees yourself on the web and Paddle helps with that; it also helps you offer Apple Pay in checkout[^4][^5][^7].

**RevenueCat Funnels.** Steve flags RevenueCat's web funnels feature and plans to test it for an older-audience app whose installs weren't converting[^2].

**Measurement.** AppsFlyer reports web-to-app as the fastest-growing owned channel and ships web2app tooling; Google Ads unifies conversions across web and app[^11][^8].

**Other vendors.** Xsolla and Appcharge (web shops, payment links, merchant-of-record services) appear only as sponsors in the video descriptions, mostly aimed at games; they are not discussed in the transcripts.

## Disagreements / caveats
- No head-to-head comparison of providers was given; fee levels, MoR tax handling and chargeback policies differ — compare before choosing.

## See also
- [[why-web2app-funnels]], [[web2app-paywall-best-practices]], [[web2app-app-access-deep-linking]]

[^1]: yt:ELt0hjABIqY @ 37:14 — Igor Lyubimov
[^2]: yt:2oq2OlqfTro @ 09:13 — Steve P. Young
[^3]: yt:ELt0hjABIqY @ 25:20 — Igor Lyubimov
[^4]: yt:m5xmwkV4HgM @ 03:17 — Steve P. Young
[^5]: yt:m5xmwkV4HgM @ 16:43 — Steve P. Young
[^6]: yt:ELt0hjABIqY @ 24:00 — Igor Lyubimov
[^7]: yt:m5xmwkV4HgM @ 17:34 — Steve P. Young
[^8]: yt:m5xmwkV4HgM @ 01:45 — Steve P. Young
[^9]: yt:ELt0hjABIqY @ 38:04 — Steve P. Young
[^10]: yt:ELt0hjABIqY @ 29:03 — Igor Lyubimov
[^11]: yt:m5xmwkV4HgM @ 00:55 — Steve P. Young