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Finding international ASO opportunities and localizing listings

Why Steve P. Young expects localization to matter more in 2026, how to compare a keyword's search volume across countries (ASOMobile Worldwide Check), and how to localize screenshots quickly.

Updated 2026-10-23·3 sources·asolocalizationinternationalscreenshots

Finding international ASO opportunities and localizing listings

TL;DR

  • Steve expects localization to be “huge” in 2026; most developers fight over the US/UK/Australia/Canada while some indies do very well in Brazil and Thailand.1
  • Check demand per country before translating: ASOMobile Worldwide Check shows one keyword’s search score and your rank across chosen countries.2
  • Exploit shared languages: one Spanish, French or German keyword set can be checked across all countries speaking it.1
  • Watch revenue-by-country data for surprises — Steve noticed early traction in Kenya for a new app and started ASO and Apple Ads there.3
  • Localize screenshots too; tools like AppScreens auto-translate captions and adapt idioms (US “candy” → AU “lollies” → UK “sweets”).4

Details

Procedure (from Steve’s Nov 2025 walkthrough):

  1. Enter your primary keyword (e.g. “calorie tracker”) in Worldwide Check and add countries (UK, Australia, US…).2
  2. Compare search score and your current rank in each; prioritise countries with decent scores and weak competition.2
  3. For a language spoken in several countries, check the same translated keywords in each of them.1
  4. Localize metadata, then screenshots (below).

Screenshot localization (AppScreens, July 2026, sponsored). Add languages (e.g. English US/AU/UK, Spanish Mexico) → “Translate text” → review each locale; switch off automatic translation to edit by hand, or bulk import/export your own translations. Then export or upload directly to App Store Connect per locale.45

Signal from revenue data. In RevenueCat’s revenue-by-country view, Steve spotted Kenya traction for a just-launched app and responded with local ASO and Apple Ads campaigns (Aug 2026).3

Disagreements / caveats

  • The Brazil/Thailand remarks are anecdotal (developers Steve has talked to), not data.1
  • Machine-translated captions need native review; the tool lets you override them.5

See also

Footnotes

  1. The Most Important Element of App Store Optimization (ASO Keyword Research) @ 10:12 — Steve P. Young ↩ ↩2 ↩3 ↩4

  2. The Most Important Element of App Store Optimization (ASO Keyword Research) @ 09:20 — Steve P. Young ↩ ↩2 ↩3

  3. Are You Ignoring These RevenueCat Features? (Stop Losing Money) @ 02:00 — Steve P. Young ↩ ↩2

  4. How to Create App Store Screenshots That Get More Downloads @ 12:10 — Steve P. Young ↩ ↩2

  5. How to Create App Store Screenshots That Get More Downloads @ 13:01 — Steve P. Young ↩ ↩2