---
title: Finding international ASO opportunities and localizing listings
slug: aso-international-localization-opportunities
summary: Why Steve P. Young expects localization to matter more in 2026, how to compare a keyword's search volume across countries (ASOMobile Worldwide Check), and how to localize screenshots quickly.
domain: mobile-apps
tags: [aso, localization, international, screenshots]
related: [aso-us-storefront-extra-localizations, aso-competitor-keyword-mining, app-store-screenshot-production-and-ppo-setup]
sources: [yt:bV5_OwDB35o, yt:x41YQ11Regg, yt:2oq2OlqfTro]
updated: 2026-10-23
---

# Finding international ASO opportunities and localizing listings

## TL;DR
- Steve expects localization to be "huge" in 2026; most developers fight over the US/UK/Australia/Canada while some indies do very well in **Brazil and Thailand**.[^1]
- Check demand per country before translating: ASOMobile **Worldwide Check** shows one keyword's search score and your rank across chosen countries.[^2]
- Exploit **shared languages**: one Spanish, French or German keyword set can be checked across all countries speaking it.[^1]
- Watch revenue-by-country data for surprises — Steve noticed early traction in **Kenya** for a new app and started ASO and Apple Ads there.[^3]
- Localize screenshots too; tools like AppScreens auto-translate captions and adapt idioms (US "candy" → AU "lollies" → UK "sweets").[^4]

## Details
**Procedure (from Steve's Nov 2025 walkthrough):**
1. Enter your primary keyword (e.g. "calorie tracker") in Worldwide Check and add countries (UK, Australia, US…).[^2]
2. Compare search score and your current rank in each; prioritise countries with decent scores and weak competition.[^2]
3. For a language spoken in several countries, check the same translated keywords in each of them.[^1]
4. Localize metadata, then screenshots (below).

**Screenshot localization (AppScreens, July 2026, sponsored).** Add languages (e.g. English US/AU/UK, Spanish Mexico) → "Translate text" → review each locale; switch off automatic translation to edit by hand, or bulk import/export your own translations. Then export or upload directly to App Store Connect per locale.[^4][^5]

**Signal from revenue data.** In RevenueCat's revenue-by-country view, Steve spotted Kenya traction for a just-launched app and responded with local ASO and Apple Ads campaigns (Aug 2026).[^3]

## Disagreements / caveats
- The Brazil/Thailand remarks are anecdotal (developers Steve has talked to), not data.[^1]
- Machine-translated captions need native review; the tool lets you override them.[^5]

## See also
- [[aso-us-storefront-extra-localizations]] — localizations as extra keyword space for the US
- [[app-store-screenshot-production-and-ppo-setup]]

[^1]: yt:bV5_OwDB35o @ 10:12 — Steve P. Young
[^2]: yt:bV5_OwDB35o @ 09:20 — Steve P. Young
[^3]: yt:2oq2OlqfTro @ 02:00 — Steve P. Young
[^4]: yt:x41YQ11Regg @ 12:10 — Steve P. Young
[^5]: yt:x41YQ11Regg @ 13:01 — Steve P. Young