#localization

3 notes tagged “localization”.

• Finding international ASO opportunities and localizing listingsWhy Steve P. Young expects localization to matter more in 2026, how to compare a keyword's search volume across countries (ASOMobile Worldwide Check), and how to localize screenshots quickly.
• International expansion — which markets, localization depth and local pricingLocalization as a growth lever in 2026 — start where you have an edge, use cheap similar-converting geos, price with a purchasing-power index (Simply's "Big Mac index" lifted ARPA), localize consistently end to end, and expect culture-specific surprises (Simply's Japan paywall; Replika's failed Japan bet).
• Using extra localizations to add keywords on the US App StoreThe US App Store indexes several localizations (incl. Spanish Mexico), so English keywords placed in those localizations' title/subtitle also rank in the US.