#video-ads

3 notes tagged “video-ads”.

• Anatomy of an ad hook — three jobs, layers, and fit-in-then-stand-outWhat a hook must do (stop with emotion, target/disqualify, connect to the story), its layers (visual, audio/text, psychological — plus Dara Denney's "vibe"), why the visual layer often matters most, "hook slop", moving the ad's anchor to second one, and worked breakdowns (Ridge, Jones Road, PureSkin towel, microplastics cutting board, Burga).
• Meta ad creative formats ranked — Dara Denney's 51-format tier list (Aug 2026)Dara Denney's S-to-F ranking of 51 Meta ad formats (founder, partnership, VSL = S; yapper, amateur investigation, David & Goliath, authority, grid statics, catalog/DPA, green-screen = A; … testimonial statics, press, podcast, notes-app = F) with the reason for each and which are "supporting cast" vs unicorn scalers.
• The UGC app-ad format — captions, green screen demo, phone in hand, wild hooksAlex's distilled format from ~$1.5M of Meta spend on Boost App Social — always caption, put the creator over a green-screen app demo, show the phone in hand, recut for pace, and open with a hook aimed at one specific frustration.