#strategy

6 notes tagged “strategy”.

• Brand vs media arbitrage — why multi-SKU performance ecommerce stalls near $10MAlex Hormozi's argument that paid-media "arbitrage" ecommerce (several unbranded products) caps around $10–12M as CAC rises, margins compress and dupes undercut you — and the fix: cut to the one winning product, build a brand and recruit believing influencers; don't diversify into new businesses for the same audience.
• Deciding what ASO work matters — the five-part audit and prioritisationAnton Tatarynovich's one-week ASO audit (own listings, localisation, competitors by download share, visibility by traffic source and brand share, conversion by source and search term) and his 2023 priority takes for figuring out priorities in a new app or job, plus Nordeus's planning and prioritisation rules.
• How far does Apple Ads scale? Channel share, ceilings and what limits youRealistic expectations for Apple Ads volume — Thomas Petit's view that it usually ends up 5–20% of a scaled app's marketing mix (some accounts still reach seven figures/month), that return targets rather than search volume usually cap spend, and the opposing practitioner views on whether Apple Ads is a first channel or a "nice to have".
• How Meta ads strategy changes from $100 to $100,000 a monthBen Heath's side-by-side of a $100/month and a $100K/month Meta account — structure (one ad set vs multiple campaigns + 10–30% testing), targeting (hands-off vs audience segments + value rules), testing (one test a month vs a creative "factory" of e.g. 12 ads/week), bidding (most conversions vs value / CRM-fed), scaling steps, measurement and team.
• What actually moves Meta ads results in 2026 — the fundamentals checklistA consolidated checklist from Ben Heath ("97% of results"), Jon Loomer (foundational elements) and CTC (the "canon") — simplify and consolidate, make creative the targeting via diversification and creator partnership ads, accurate pixel + CAPI tracking, optimise for what you really want (value, qualified leads), value rules instead of restrictions, know and grow LTV, build brand, test with Meta's tools, read attribution properly.
• What an ASO team owns and how to organise itThe modern scope of ASO ("organic user acquisition") — discoverability, off-store landing pages, conversion for organic and paid, measurement and insights — who should own CPPs and in-app events, squad vs central-team structures, and how Tilting Point staffed it (7 people, 30+ games).