#storytelling

3 notes tagged “storytelling”.

• Ad storytelling and the "so what?" test — what founders and Barry Hott say makes ads scaleFrom Barry Hott's founders' roundtable (Flakes, HelloTushy, The Perfect Jean, Dara Denney) — the "so what?" test (the moment a viewer would say "so what" is where you lose them, usually in second one), specific vs vague comment-reply overlays, storytelling over formats, writing skill and Toastmasters, studying infomercials/QVC, long ads (a 2:15 founder round-table ad spent ~$140K in 7 days), and how to train teams to spot why content is compelling.
• Finding the one repeatable organic format for your appHow Gleam (non-visual social-skills app) spent 3–4 months testing copied formats before long open-loop storytelling videos worked, why its 100K-follower POV accounts barely converted, Stella's savable "repeat for 7 days" affirmations and ManyChat comment-to-DM, Symmetry's lock-screen-notification format (17M views) and sub-format tracking — then recreating the winner "to infinity".
• Storytelling emails that sell — the three "story bridges" (lesson, compare, metaphor)Alex Cattoni's fix for the "awkward pivot" from a personal story to the offer in an email — bridge with one sentence that states the lesson, draws a compare/contrast, or makes a metaphor — with her real emails as worked examples, and why to mix story and sales emails.