#services

4 notes tagged “services”.

• Am I underpriced? Reading price from sales close rateHormozi's close-rate-to-price ladder for offers sold by a salesperson (80%+ close → 3–4x underpriced, 30–40% → priced right, <30% → fix avatar/sales motion first) and why matching a cheaper competitor cost him ~$50M.
• Gross margin targets (80%+ for services) and why small gaps are hugeHormozi's 80% minimum gross margin for service businesses, the math showing 70% vs 80% vs 90% means $233 vs $400 vs $900 profit per customer, and why low margins usually signal a commoditized offer.
• Referral offers and event-based lead gen for high-ticket servicesHormozi's plan for a $3M concierge-medicine practice — replace cash referral credits with a "bring a friend" treatment at every visit (BAMFAM), a quarterly giveaway in the newsletter, and weekly local events with a free scan watched alongside a VSL, or a $99 Meta-ad workshop, closed in person.
• What LTV:CAC ratio do you need? (3:1 to 12:1 by human touchpoints)Hormozi's rule that the 3:1 LTV:CAC benchmark only fits fully automated businesses — add 3 points for each human step in attraction, conversion and delivery (6:1, 9:1, 12:1) — plus the two ways to get extreme ratios.