#paid-ads

3 notes tagged “paid-ads”.

• Growing an app without paid ads — Cal AI, Coconote and WeWard comparedSide-by-side numbers and choices of three apps that scaled mainly on organic channels — Coconote ($1M ARR in 4 months, no paid ads, ~50% EBITDA), Cal AI (creators, then paid after a few months, $30/yr for mindshare) and WeWard (PR only for 4 years) — and when each added paid.
• Scaling a coaching or educational business — offers, channels, continuityHormozi's answers to four education/coaching owners ($2.5M–$6.6M) — dominate one market before going national, cut unprofitable low-ticket events for high-ticket camps, add ads as a one-time 3–5x lift on top of organic, expect warm sales motions to break on cold traffic, and price continuity separately from one-time skill transfer ("big head, long tail").
• What to work on at each stage — from launch to paid adsSteve P. Young's stage gates for a new app — rank