#info-products

6 notes tagged “info-products”.

• A six-email sequence that turns cold paid leads into buyers in 7 days (Alex Cattoni's workshop funnel)Alex Cattoni's evergreen post-opt-in sequence for a free workshop — deliver the promise with a 24-hour 20%-off low-ticket P.S., then bridge to the core course with problem, proof, objections and a real deadline — with open/click rates per email (57%/19% down to 36%/1.5%), 5.1% and 3.6% buyer rates from 7,354 Meta leads, and why the non-sales first email drove the most revenue.
• Do order bumps and upsells still pay on Meta? (AOV up, CAC up)Stefan Georgi's June 2026 thesis that raising front-end AOV with bumps, upsells and subscriptions roughly doubles CAC on Meta because the algorithm hunts pricier buyers — the $47-book case at 4–6x ROAS with no upsells — and how it reverses his own 2024 advice; move AOV tactics to the back end.
• Growing LTV behind a low-ticket front end — ascension, WhatsApp communities, list monetisationWhat to do when a cheap front-end offer acquires customers but LTV won't move — Stefan Georgi's advice for a LatAm $9-ebook business (WhatsApp community, live sessions, a flagship done-with-you offer; LatAm challenge funnels selling $1–3K packages), seeding a dead community with 5–15 active members, and the back-end list monetisation options.
• Price testing DTC and info offers — when higher wins and when lower unlocks scaleStefan Georgi's price-test cases (skincare single bottle $59→$79 at the same conversion; a blood-sugar supplement cut from $69/59/49 to ~$39/34/29 that doubled-to-tripled conversions and enabled scale), adding a bigger package, testing a lower front end when ROAS is ~1.3, and CTC's warning about drifting price-per-unit.
• Scaling a coaching or educational business — offers, channels, continuityHormozi's answers to four education/coaching owners ($2.5M–$6.6M) — dominate one market before going national, cut unprofitable low-ticket events for high-ticket camps, add ads as a one-time 3–5x lift on top of organic, expect warm sales motions to break on cold traffic, and price continuity separately from one-time skill transfer ("big head, long tail").
• Which funnel to launch with — the "Occam's razor" structure per verticalStefan Georgi's 2026 rule that the simplest funnel that works wins — ads → product page for DTC, ads → landing page for info, VSL → book-a-call with a qualifying form for high ticket, a quiz → trial for subscription apps (expect to run negative), and a low-ticket test before launching high ticket to cold traffic.