#high-ticket

3 notes tagged “high-ticket”.

• Referral offers and event-based lead gen for high-ticket servicesHormozi's plan for a $3M concierge-medicine practice — replace cash referral credits with a "bring a friend" treatment at every visit (BAMFAM), a quarterly giveaway in the newsletter, and weekly local events with a free scan watched alongside a VSL, or a $99 Meta-ad workshop, closed in person.
• Selling expertise — workshops over courses after AIJoanna Wiebe's case (2026) that AI has gutted course economics (one training business lost 80% of revenue in a month) and that experts should sell $20k+ workshops via a live drawn diagnostic, land-and-expand, and anchoring prices high.
• Which funnel to launch with — the "Occam's razor" structure per verticalStefan Georgi's 2026 rule that the simplest funnel that works wins — ads → product page for DTC, ads → landing page for info, VSL → book-a-call with a qualifying form for high ticket, a quiz → trial for subscription apps (expect to run negative), and a low-ticket test before launching high ticket to cold traffic.