#design

4 notes tagged “design”.

• Designing the first version for conversion — UI/UX as the differentiatorWhy an app's v1 design must be built around conversion and revenue from the start, and why polished UI/UX is the main differentiator now that AI makes building easy.
• Paywall content — sell the outcome and add context (long paywalls)Paywalls convert better when they show outcomes (before/after, storage saved) and add scrollable context below the fold — one test went from $200 to $1,000 at 15 downloads/day.
• Paywall design learnings from 4,000+ Superwall paywallsJonathan Parra's lessons from designing 4,000+ paywalls — there is no universal winning paywall, start from a single-page bullet-list baseline, simplify the plan selector (+10%), cut comparison tables (simpler variant +111%), try native SwiftUI styling, hero-journey paywalls for transformation apps, and test design/packaging before price.
• Paywall visuals — video, photos and social proofVideo beats photos beats graphics on paywalls (one app went 2.5% → 4.7% → 6.8%), social proof helps, and a money-back guarantee line was winning in a RevenueCat experiment.