#copywriting

16 notes tagged “copywriting”.

• Creative headlines and crossheads (tagline-as-headline method)Joanna Wiebe's method for turning "meh" headlines into ones stakeholders love — write the conversion page first, then rewrite only headlines/crossheads as taglines by swapping your brand into a known positive idiom (IKEA "Make yourself at home", "Engineers build business"), with a clear payoff line.
• Headline hooks and choosing a copy frameworkHow to hook a landing/sales page (lead with the problem, first person in quotes, hook fast but don't keep it short), how the hook picks the framework (PAS, DOS, AIDA, PCPO), formulas like "even if", and Ben Bennett's 14 ad hook types.
• Identity and desire angles — selling who the buyer becomesAngles that sell through the buyer's self-image rather than product features — mirror not product, bigger scarier problem, lived experience, sell the dream, remove blame, plus five imagination methods (flip the status, hijack the myth, hidden door, ritual, superpower).
• List, offer, copy — fix them in that orderBefore rewriting a page that "isn't working", check traffic (list) and offer first — copy is the third lever; includes Joanna Wiebe's 9-point list/offer/copy diagnostic.
• Mining voice-of-customer data and assembling copy from itJoanna Wiebe's method — mine reviews/Reddit for customers' exact words, split findings into a "message" bucket (repeated themes) and a "copy" bucket (weird standout lines), then assemble copy into a framework instead of writing from scratch.
• Name a problem mechanism and a solution mechanismWhy sales copy should name how the problem arises and how your product uniquely solves it (Purple's GelFlex Grid, Scrub Daddy's FlexTexture), a 10-word test to check you have one, and how demonstrations prove it.
• Naming a lead magnet and writing the call to actionWhy the name and packaging of a lead magnet move opt-ins 2–10x more than its contents, Hormozi's naming formulas, how to test names cheaply (ad tests, story polls, texts), and the clear-CTA formula (clear, exact next action, reason to act now) with capacity-based scarcity.
• Nine copy triggers by funnel stageJoanna Wiebe's nine psychology-based writing triggers mapped to top (framing, identity matching, fluency), middle (unique mechanism, typically atypical claims, boring objection-killers) and bottom of funnel (three-option choice framing, transparent trade-offs, one big proof).
• Paywall content — sell the outcome and add context (long paywalls)Paywalls convert better when they show outcomes (before/after, storage saved) and add scrollable context below the fold — one test went from $200 to $1,000 at 15 downloads/day.
• Paywall CTA and microcopy that convertsTested button and microcopy wins — "Continue" over "Subscribe" (+30%), "Start free trial" on Android, "Unlock…" for lifetime, "No payment now" (+30%), the word "free" (+11%).
• Product-page anatomy — header, carousel, description and support contentEzra Firestone's four-section PDP (header, carousel, buy box, stacked conversion-support content) — ≥8 images incl. in-use shots, 5–10 s demo video, "2 headlines, 6 bullets, 1 story" description, USP images, social proof, FAQ, second CTA and cross-sell.
• Proof placement and believable claimsMake every claim specific and attach its proof right next to it (PCPO), prefer demonstrations and one big proof point over walls of testimonials, and phrase big results so they don't trigger "too good to be true".
• Psychology questions in web onboarding quizzesWhich question types make a web quiz convert — labeling, false dichotomies, near-universal "yes" vulnerability questions, authority-by-association, curiosity gaps — and why the quiz should feel like a conversation, not a survey.
• Sales / landing page audit checklistA step-by-step checklist for auditing a landing page, sales page or product page (digital or physical) — traffic and offer first, then message match, hero, problem, mechanism, proof, objections, offer/guarantee, buy box/CTA, mobile and post-click flow — each item linked to its evidence note.
• The first screen of a web2app quizHow to design the landing/first quiz screen where ~50% of ad clicks drop — outcome-led headline, quiz duration, an easy first question, and per-ad routing.
• Verbal and text hook templates that are winning on Meta (2025–2026)A swipe list of tested spoken/text-overlay hooks — investment, "I thought this was a scam", give-me-time, POV/I hate X, founder origin and founder intro, in-action, emotional cliffhanger, "why did no one tell me", "if you…" call-outs, plus Savannah Sanchez's storytime and skit lines — with why each works and how to source them.