Nicole Cheung
Consumer app founder whose apps (Glam Up among them) pull 300–400M social views per month, largely through a systematized UGC creator program. Wrote a free 60-page growth playbook (originally her college thesis) and shares her account warm-up guide on X (@madebycol). Appeared as a guest on the App Masters podcast (Aug 2026) with Steve P. Young.
Strong on: UGC creator pay structures (base + decreasing-CPM bonuses), recruiting and vetting creators, creator onboarding courses and content banks, new-account warm-up, founder-led virality.
Bias to keep in mind: results are from her own apps (top-percentile outcomes); tactics reflect TikTok/Instagram algorithms as of 2026.
Sources: sources/youtube/app-masters/2026-08-25-the-ugc-marketing-playbook-behind-300m-monthly-views.md.
Notes citing Nicole Cheung
- Go viral yourself before hiring UGC creatorsWhy founders should find repeatable viral formats themselves before paying UGC creators, how Nicole Cheung researches a niche before posting, and the limits of organic views as a download channel.
- How to find, vet and pay UGC creators for an appNicole Cheung's UGC creator program economics — $10–30 base per post (min 500 views) plus decreasing-CPM view bonuses — and where to recruit creators (SideShift, Discord inbound, micro-influencer outreach).
- New TikTok/Instagram accounts for UGC and the 3-day warm-upWhy UGC creators should post from brand-new niche accounts rather than their own, and Nicole Cheung's 3-day warm-up (follow and repost niche micro accounts, not macro celebrities).
- Onboarding and managing UGC creators (the creator course)How Nicole Cheung trains UGC creators with a recorded, app-specific 30–60+ minute course — app setup, account creation and warm-up, content bank, account management — and keeps them supported.
- Writing UGC content banks and scripts that hold watch timeWhat goes in a UGC content bank (idea, founder-filmed example, script with emotions, shots, captions, hashtags) and how to direct creators like a screenwriter to maximize watch time; paid vs organic differences.