#weward

2 notes tagged “weward”.

• Growing an app without paid ads — Cal AI, Coconote and WeWard comparedSide-by-side numbers and choices of three apps that scaled mainly on organic channels — Coconote ($1M ARR in 4 months, no paid ads, ~50% EBITDA), Cal AI (creators, then paid after a few months, $30/yr for mindshare) and WeWard (PR only for 4 years) — and when each added paid.
• PR and celebrity partnerships as an app growth channel (WeWard)How WeWard grew four years with zero Meta/Google spend on a $3–5K/month PR retainer (one French TV segment gave 300K downloads in under five minutes), why the same PR failed in the US, and how an ambassador-plus-investor deal with Venus Williams changed press, hiring, CAC and retention.