#webinar

4 notes tagged “webinar”.

• A six-email sequence that turns cold paid leads into buyers in 7 days (Alex Cattoni's workshop funnel)Alex Cattoni's evergreen post-opt-in sequence for a free workshop — deliver the promise with a 24-hour 20%-off low-ticket P.S., then bridge to the core course with problem, proof, objections and a real deadline — with open/click rates per email (57%/19% down to 36%/1.5%), 5.1% and 3.6% buyer rates from 7,354 Meta leads, and why the non-sales first email drove the most revenue.
• Five psychological triggers in conversion copy (loss aversion, social proof, curiosity, reciprocity, micro-commitments)How to apply five buying triggers ethically — reframe a gain as a loss, get specific testimonials with four interview questions, use question headlines (+29% CTR in one thumbnail test), give value first (23%/20% converting low-pressure emails), and break the ask into micro-commitments (76% vs 16.7% foot-in-the-door).
• Testing landing-page hooks — opt-in rate vs revenue per leadAlex Cattoni's 5-hook split test on a masterclass opt-in page (cold Meta traffic, 2,250 visitors) — the pain hook won opt-ins (24.4%) but sold nothing on the tripwire, while a curiosity + identity "FOMO" hook won revenue (2% lead-to-customer); judge hooks on downstream revenue, not opt-in rate.
• Writing video scripts and VSLs — the four forces (attention, retention, trust, direction)Alex Cattoni's script structure for YouTube videos, reels, webinars and VSLs — a hook that restates the click promise with proof, a chain of open loops, trust through show-don't-tell proof, and a call to action that continues the content — plus her three scroll-stopping hook types (curiosity, pain, contrarian).