#vsl

4 notes tagged “vsl”.

• Choosing the funnel path — ad, advertorial, VSL, product page, checkoutStefan Georgi's 2025 view of direct-response funnels — pick the page after the click by platform congruence (YouTube → video page, native → advertorial), use a long advertorial to a PDP for cheap products or a short advertorial to a VSL, the five common paths (ad → advertorial → PDP → checkout is the most common at 8-figure e-com), and what an on-page VSL must do.
• Referral offers and event-based lead gen for high-ticket servicesHormozi's plan for a $3M concierge-medicine practice — replace cash referral credits with a "bring a friend" treatment at every visit (BAMFAM), a quarterly giveaway in the newsletter, and weekly local events with a free scan watched alongside a VSL, or a $99 Meta-ad workshop, closed in person.
• Which funnel to launch with — the "Occam's razor" structure per verticalStefan Georgi's 2026 rule that the simplest funnel that works wins — ads → product page for DTC, ads → landing page for info, VSL → book-a-call with a qualifying form for high ticket, a quiz → trial for subscription apps (expect to run negative), and a low-ticket test before launching high ticket to cold traffic.
• Writing video scripts and VSLs — the four forces (attention, retention, trust, direction)Alex Cattoni's script structure for YouTube videos, reels, webinars and VSLs — a hook that restates the click promise with proof, a chain of open loops, trust through show-don't-tell proof, and a call to action that continues the content — plus her three scroll-stopping hook types (curiosity, pain, contrarian).