#subscription

3 notes tagged “subscription”.

• First-order profitable or go negative? How much you can pay to acquire a customerWhen it makes sense to pay a CAC above first-order gross profit (rebills, subscription LTV, financing), Stefan Georgi's rebill math from a peptide funnel, CTC's "market CAC" view of the Meta auction (IM8's ~$308 CAC), and why low-LTV brands must stay first-order profitable.
• Pricing small products — one-time payment vs subscription (and other models)Price points and models from Marc Lou's portfolio and Starter Story founders — one-time licences ($9–$69) that he says out-sold $5–10/month subscriptions, lifetime-deal options, 30-day passes, credits, usage-based analytics, short-term alert passes (€5/week), sponsorship slots, ads + pro subs — and when a subscription is worth it.
• Validating a new offer fast — research, many landers vs a CVR benchmark, statics, then creatorsThe sequence CTC's guaranteed seven-figure service uses to find and scale a winning ecommerce offer in ~7 days instead of a month — pick products and offers from market data, build landing pages until conversion beats the industry benchmark for your AOV, validate the offer with cheap static "branded ads", then scale with whitelisted creator video — and why speed matters most for subscription brands.