#seo

3 notes tagged “seo”.

• Free tools as marketing for a paid product ("engineering as marketing")How Marc Lou builds single-feature, no-signup free mini-apps that plug his paid products — LogoFast ($10k+ for his course), Visualize Habits (10k visitors in 24h, habits imported into the paid tracker) — with rules for ideas, naming, the "seamless plug" and the Reddit trick of hiding the promo.
• Free web tools (calculators) as SEO/AEO entry points into the quiz funnelAs AI search eroded blog SEO (30–40% of Built With Science's traffic), they built calculators (calories, macros) that rank well in AI answers, deliver value and hand off into the web quiz — converting slightly better than blog posts; plus Reddit as an early AEO lever.
• Programmatic and content SEO for indie productsMarc Lou's programmatic-SEO recipe (one head keyword + long-tail modifiers, one page template, data stuffed in, on-page basics, first backlinks, Search Console) behind 50k+ visitors, results from WorkbookPDF (~100 clicks/day) and ByeDispute (10 articles → 5–20 qualified clicks/day), and the 2026 warning that indie Google traffic is falling.