#seasonal

2 notes tagged “seasonal”.

• BFCM ad creative — simple offers, offer-in-the-hook props and gift-angle UGCSavannah Sanchez's Black Friday / Cyber Monday playbook (2025) — a straight sitewide % off beats tiers, BOGO and gifts-with-purchase; run stills and video; put the offer in the first second with physical text props (paper, whiteboard, phone, mirror, fingers, flashcards, post-its, cake, coffee, sand); overlay the offer on evergreen winners; and mix offer-led ads with gift-angle UGC (unboxings, real gift reactions, gift guides by recipient, last-minute shipping, money-saver and "girl math" hooks, reverse psychology, husband review).
• Black Friday / holiday sale creative from your existing UGC libraryCaraway's BFCM playbook — evergreen vs persona briefs, offer unmistakable in the first 3 seconds, reactivating last year's winners unchanged, renegotiating creator usage rights, organic-style UGC, partnership-ad Q&As with the offer, persona mashups — plus the planning timeline (plan Aug, produce Sept, QA Oct, launch ~Nov 1), tiered offers and a pre-built backup offer.