#q4

1 notes tagged “q4”.

• How many Black Friday ads to make — CTC's BFCM creative volume researchCTC's research across its Meta accounts — BFCM-specific ads take only ~30% of holiday spend (evergreen ~70%), October ads out-spend Black Friday ads by 50% over Q4 so don't sacrifice them, diminishing returns don't arrive until ~1,500 BF ads (one brand went $5K→$55K/day), make at least 2x last year's count, and the production order frames → catalogs → statics → video remixes → new creator content.