#psychology

4 notes tagged “psychology”.

• Identity and desire angles — selling who the buyer becomesAngles that sell through the buyer's self-image rather than product features — mirror not product, bigger scarier problem, lived experience, sell the dream, remove blame, plus five imagination methods (flip the status, hijack the myth, hidden door, ritual, superpower).
• Long or short onboarding before the paywall? (avoid the middle)Sesame's GLP-1 intake went from 3 to ~25 steps and conversion rose 40% (step-to-step >99%), while Tinder won by cutting dating sign-up to ~90 seconds — pick long or short based on the aha moment and decision stakes, never a "balanced" middle; remove negative-psych steps like password creation.
• Nine copy triggers by funnel stageJoanna Wiebe's nine psychology-based writing triggers mapped to top (framing, identity matching, fluency), middle (unique mechanism, typically atypical claims, boring objection-killers) and bottom of funnel (three-option choice framing, transparent trade-offs, one big proof).
• Psychology questions in web onboarding quizzesWhich question types make a web quiz convert — labeling, false dichotomies, near-universal "yes" vulnerability questions, authority-by-association, curiosity gaps — and why the quiz should feel like a conversation, not a survey.