#personas

4 notes tagged “personas”.

• Building a UGC engine — emotional personas, sourcing, creator deals, relationshipsTushy's four pillars for a scalable UGC program (personas by emotional trigger incl. "white space" personas, sourcing from founders/employees/customers/TikTok Shop, percent vs flat-fee vs retainer deals — 10–15% not 5%, relationship management), plus Caraway's 1,000-live-ads team structure.
• Building Meta creative from personas, angles and awareness levelsReady Set's "main vs testing dimensions" framework (creative target persona, angle, awareness level → visual hook, style, format, partnership ads, talent), Motion's persona → messaging → hook pyramid, and how to find untapped personas in your account.
• Customer research for ad creative — generations, micro-moments, emotionsSarah Levinger's customer-reality research (the "customer cake") — generational context (information, money, life stage, trust), micro-moments when the problem surfaces, and emotional mapping (valence/intensity, private vs social, acute vs chronic) — with where to find each, plus review-mining shortcuts from Dara Denney and Emily Hickey.
• Diagnosing an ad account's creative gaps before producing new adsDara Denney's audit for a new brand — persona gap (ads vs reviews), a 1–2 sentence diagnosis, then checks on awareness levels, spend mix by format (partnership ads 30–50%), 3–4 messaging pillars carried to the landing page, and why "UGC doesn't work for us" usually means a creator problem.