#paywall

14 notes tagged “paywall”.

• Better Sleep onboarding and paywall teardownScreen-by-screen breakdown of Better Sleep (~$600–800k/month) — sound on during onboarding, quiz, social-proof plan screen, BetterHelp cross-promo, discount ladder and forced email.
• Hard paywall only for paid traffic (gating by "How did you hear about us?")Use the onboarding attribution question (or an attribution integration) to remove the paywall X only for users from paid social, keeping a soft paywall for organic users.
• Hard vs soft paywallsWhen to force users to pay or leave (hard paywall) versus letting them close it (soft), with a case where adding the X halved revenue.
• How many plans to show and how to display pricesShow 2–3 plans so the main one has an anchor (removing a monthly decoy tanked sales), and break prices down per period — a per-month/per-week display lifted conversion 38%.
• Paywall before sign-up (account creation after purchase)Moving a forced sign-up screen after the paywall raised paywall views from 40% to 94%, trial starts +190% and sales +52% in a fitness app.
• Paywall content — sell the outcome and add context (long paywalls)Paywalls convert better when they show outcomes (before/after, storage saved) and add scrollable context below the fold — one test went from $200 to $1,000 at 15 downloads/day.
• Paywall CTA and microcopy that convertsTested button and microcopy wins — "Continue" over "Subscribe" (+30%), "Start free trial" on Android, "Unlock…" for lifetime, "No payment now" (+30%), the word "free" (+11%).
• Paywall visuals — video, photos and social proofVideo beats photos beats graphics on paywalls (one app went 2.5% → 4.7% → 6.8%), social proof helps, and a money-back guarantee line was winning in a RevenueCat experiment.
• Showing two paywalls in onboarding (and the 8-paywall-views rule)A no-trial paywall early plus a trial paywall later in onboarding lifted start rate from ~3% to 7.7% and monthly sales ~3x; paywall views keep paying off until roughly 8 views.
• Social proof and trust in web funnelsWhere and how to place social proof in a web2app quiz and paywall — user counts, press/university logos, local and real-time proof, people photos, FAQ — and why the web needs more trust-building than an in-app paywall.
• The three-screen pre-paywall sequence (explain the free trial)A 2–3 screen sequence before the paywall ("try free", "we'll remind you before it ends", trial timeline) that raised trial starts 56% in one app; Blinkist, Rest of Me, Cal AI variants.
• Web paywall and checkout best practices for web2appChecklist for the web paywall/checkout in a web2app funnel — hard paywall without trial, ≥50% real discount with a real timer, long scroll with FAQ and social proof, per-day pricing, intro price that renews higher, Apple/Google Pay, guarantee, personalised coupon.
• What to show when users close the paywall (exit offers)Exit-offer ladder for dismissed paywalls — longer (14-day) trial, discount, discount + trial, free credits followed by a review prompt, and finally a forced email capture.
• Why the paywall belongs in onboardingMost subscription buyers convert on day zero, so the paywall should sit inside the first-run onboarding and be seen by ~100% of new users.