#negative-keywords

1 notes tagged “negative-keywords”.

• Apple Ads match types, search match and negative keywords — check your search termsWhy Apple Ads broad match and search match spend on irrelevant queries (Shazam → a TV guide; "diet app" → DIY and digit apps; "fitness" → Apple Fitness+), why new keywords default to broad, the hours-long delay when pausing, and the exact-match + negative-keyword + search-terms-report routine to prevent it.