#meta-ads

8 notes tagged “meta-ads”.

• Custom product pages — matching the App Store page to each adHow Steve P. Young uses Apple custom product pages (CPPs) — one per audience/ad angle for Meta ads and per ad group in Apple Ads — and why it's a phase-2 optimisation.
• How much Meta budget does an app need? (the 50-events math)Worked math for what a Meta ads budget buys an app — $1,000 at $2 CPI → 500 installs → 35 trials → ~10 subscribers (~$95 CAC) — and why trial optimization needs 50 events/week.
• Is my app ready for Meta ads? Funnel benchmarks and the 7-point checklistSteve P. Young's 7 checks before spending on Meta ads for an app — funnel conversion targets (5–10% install→trial, 30%+ trial→paid, ~2% install→paid), proof strangers pay, LTV, tracking, research, concepts, budget.
• Paid social creative testing for apps — levers, hook/hold rate, 3-day testsThe levers of paid social (Meta/TikTok/YouTube) for apps, hook-rate and hold-rate targets, and Ivy's 3-day creative test (4 creatives per themed ad set, $50/ad set) run on highest-converting weekdays.
• Researching competitors' app ads (Meta Ads Library, SocialPeta)How to find long-running (i.e. profitable) competitor app ads in Meta Ads Library and SocialPeta, what to log for each, and how to read competitors' channel mix and creative patterns.
• Running paid ads to a web2app funnelWhich ad networks feed web2app funnels and which conversion event to optimise for on Meta (start quiz → complete registration → initiate checkout → purchase/subscribe) given the ~50 events/week learning threshold.
• Structure and concepts for paid app video adsThe hook → app demo → offer → App Store end-card structure for paid app ads, why to test distinct concepts per ICP before variations, and how to match ads to custom product pages.
• Validating Meta SDK app events against App Store ConnectWhich app events to send to Meta (install, paywall view, checkout, trial, subscribe) and how to sanity-check them against App Store Connect before launching campaigns.