#messaging

4 notes tagged “messaging”.

• Analysing a Meta creative test beyond "variant B won"Dara Denney's method for explaining why an ad won — read the campaign then the top spender, tag format, creator, imagery/setting and messaging, ask which awareness stage the message reaches (scalable vs low-hanging-fruit messaging), add breakdowns and comparisons — plus the recurring Motion reports she runs.
• Building Meta creative from personas, angles and awareness levelsReady Set's "main vs testing dimensions" framework (creative target persona, angle, awareness level → visual hook, style, format, partnership ads, talent), Motion's persona → messaging → hook pyramid, and how to find untapped personas in your account.
• The 16 human desires as ad anglesSteven Reiss's 16 basic desires (acceptance, curiosity, eating, family, honor, idealism, independence, order, physical activity, power, romance, saving, social contact, status, tranquility, vengeance) as a menu of ad angles with brand examples, the five Dara Denney finds most effective on Meta, and how to pick and iterate on one.
• The Motivator Map — hero product, value-prop testing, why buy vs why believeEmily Hickey's (Chief Detective) Hero Sequence — pick the hero product, research and resonance-test value props on Meta, document a Motivator Map (killer hooks, emotional why, supporting points, visual patterns), then brainstorm "why believe" content against fixed "why buys" — with Tide, Pampers and Home Depot examples.