#lead-magnet

3 notes tagged “lead-magnet”.

• A six-email sequence that turns cold paid leads into buyers in 7 days (Alex Cattoni's workshop funnel)Alex Cattoni's evergreen post-opt-in sequence for a free workshop — deliver the promise with a 24-hour 20%-off low-ticket P.S., then bridge to the core course with problem, proof, objections and a real deadline — with open/click rates per email (57%/19% down to 36%/1.5%), 5.1% and 3.6% buyer rates from 7,354 Meta leads, and why the non-sales first email drove the most revenue.
• Lead magnets — the three types and four delivery formatsWhy a "mini-offer" lead magnet beats a bare "book a call / get a quote" CTA for colder traffic, Hormozi's three types (reveal a problem, free trial, one step of many), four delivery formats (software, information, services, physical) and how to keep freebie-seekers out.
• Naming a lead magnet and writing the call to actionWhy the name and packaging of a lead magnet move opt-ins 2–10x more than its contents, Hormozi's naming formulas, how to test names cheaply (ad tests, story polls, texts), and the clear-CTA formula (clear, exact next action, reason to act now) with capacity-based scarcity.