#hook-rate

3 notes tagged “hook-rate”.

• Reading creative metrics — spend, thumbstop/hook rate, hold rate, CTR, conversionThe hook analytics funnel (spend → thumbstop → hold → CTR → conversion), exact thumbstop formula, primary vs "storytelling" metrics, diagnostic patterns (high hook + low CTR = wrong audience), spend thresholds, new-visitor % as an incrementality proxy, and Dara Denney's four-step UGC analysis (metrics, content, comparison, feedback).
• The three ad creative metrics that matter — thumb-stop ratio, unique link CTR, conversion rateSmart Marketer's three creative metrics read as a story — thumb-stop ratio (3-s views ÷ impressions; >30% great, <15% rework), unique link CTR (~1.5% internal benchmark), conversion rate — plus "ad scent" when clicks don't convert, and how to build the custom metric in Ads Manager.
• Which Meta ad metrics to track, and how to read themA minimal Ads Manager column set split into primary metrics (spend, purchases, cost per purchase, ROAS — the only ones to optimise on) and storytelling metrics (frequency, CPM, unique outbound CTR, first-frame retention, hook/thumbstop, hold, completion, shares), with definitions and the thresholds practitioners use.