#formats

5 notes tagged “formats”.

• Ad formats for apps and services with no physical productSavannah Sanchez's catalogue of UGC formats that work for apps and services on Meta and TikTok (Feb 2025) — before/after skit with a custom sound, self-skit, rating slideshow, walk-and-talk, staged street interview, whiteboard, Notes-app checklist, paper flip, writing hooks, myth vs truth, TikTok comment reply, "if you're searching for X" — with client examples (Bumble, Noom, Zapier, Alma, Jackpocket).
• Low-budget UGC ad formats that keep winning — Savannah Sanchez's swipe filePhone-shot, one-creator ad formats Savannah Sanchez uses across ~50 e-commerce/service clients on Meta and TikTok — solo skit, green screen over site/TikTok profile, TikTok comment reply, what I ordered vs what I got, fake podcast and fake broadcast, "I saw this on TV/Shark Tank/TikTok", 3 reasons why (incl. "3 reasons I regret buying"), fun facts, split-screen comparison, car testimonial, phone inception, ASMR, selfie text interrupt, whiteboard, stitch incoming, multi-face mashups — with why each works.
• Matching ad formats to the buyer's state — the T-E-E-P framework and awareness levelsSarah Levinger's Trigger → Exploration → Evaluation → Purchase framework for choosing ad formats by psychological state (with Ridge ring examples), how to weight the mix by business goal, and Dara Denney's awareness-level expansion (unaware → product-aware).
• Meta ad creative formats ranked — Dara Denney's 51-format tier list (Aug 2026)Dara Denney's S-to-F ranking of 51 Meta ad formats (founder, partnership, VSL = S; yapper, amateur investigation, David & Goliath, authority, grid statics, catalog/DPA, green-screen = A; … testimonial statics, press, podcast, notes-app = F) with the reason for each and which are "supporting cast" vs unicorn scalers.
• The UGC / creator ad formula and the formats that convertDara Denney's recipe for converting creator ads (hook, modular script — hook, problem agitator, solution, features/benefits, social proof, CTA — the creator "sniff test", dynamic B-roll), the classic UGC formats (problem-solution, tutorial, review, comparison, ugly, GRWM, educational, personal history, skits), and the five creator formats scaling in 2026 (authority, personal-history yapper, educational breakdown, investigative journalism, transformation/comparison).