#creator-programs

2 notes tagged “creator-programs”.

• Building a UGC engine — emotional personas, sourcing, creator deals, relationshipsTushy's four pillars for a scalable UGC program (personas by emotional trigger incl. "white space" personas, sourcing from founders/employees/customers/TikTok Shop, percent vs flat-fee vs retainer deals — 10–15% not 5%, relationship management), plus Caraway's 1,000-live-ads team structure.
• Creative economics — the median ad loses money, so cut the cost per ad (CTC's 1.3M-ad study)CTC's analysis of 1.339M Meta ads across 158 brands — the median ad is worth −$3.20 in 60-day contribution, the average +$507, and the top 5% of ads produce 73% of all value — so you can't change the odds, only the price of each "ticket"; commission-only creator programs (Tribe, Refunnel) that pay only for winners let The Normal Brand triple ad volume and double spend at the same incremental ROAS.