#creative-economics

1 notes tagged “creative-economics”.

• Creative economics — the median ad loses money, so cut the cost per ad (CTC's 1.3M-ad study)CTC's analysis of 1.339M Meta ads across 158 brands — the median ad is worth −$3.20 in 60-day contribution, the average +$507, and the top 5% of ads produce 73% of all value — so you can't change the odds, only the price of each "ticket"; commission-only creator programs (Tribe, Refunnel) that pay only for winners let The Normal Brand triple ad volume and double spend at the same incremental ROAS.