#cpm

2 notes tagged “cpm”.

• Pricing influencer deals — RPM cap, flat rates and minimum view clausesHow Cal AI priced creator deals — never pay a CPM above your revenue per 1,000 views, base rates on a creator's average (not best) views, prefer flat rates to keep the viral upside, and use a minimum view clause set below what the creator claims.
• UGC program pay structures — retainers, non-stacked bonuses and "free views"SideShift's 2026 data on what top UGC programs pay ($800/month for 60 cross-posted videos, non-stacked bonuses capped at 1M views, pay only the best platform), realistic CPMs over the first 90 days, and why pure performance deals rarely keep creators.