#conversion

5 notes tagged “conversion”.

• How long should a web2app quiz be?Funnel length depends on how considered/emotional the purchase is — education, fitness and self-growth funnels run ~50 screens and 3–7 minutes, utilities stay short; plus why to keep UI conventional and logic simple.
• The first screen of a web2app quizHow to design the landing/first quiz screen where ~50% of ad clicks drop — outcome-led headline, quiz duration, an easy first question, and per-ad routing.
• Web paywall and checkout best practices for web2appChecklist for the web paywall/checkout in a web2app funnel — hard paywall without trial, ≥50% real discount with a real timer, long scroll with FAQ and social proof, per-day pricing, intro price that renews higher, Apple/Google Pay, guarantee, personalised coupon.
• Web2app funnel structure, step by stepThe canonical sequence of a high-converting web2app quiz funnel (hook → trust → value prop → psychology questions → curiosity → loader/results → email → paywall → upsells → app access → winback) with the job of each step.
• Why the paywall belongs in onboardingMost subscription buyers convert on day zero, so the paywall should sit inside the first-run onboarding and be seen by ~100% of new users.