#conversion-rate

4 notes tagged “conversion-rate”.

• Custom product pages — matching the App Store page to each adHow Steve P. Young uses Apple custom product pages (CPPs) — one per audience/ad angle for Meta ads and per ad group in Apple Ads — and why it's a phase-2 optimisation.
• Designing the first version for conversion — UI/UX as the differentiatorWhy an app's v1 design must be built around conversion and revenue from the start, and why polished UI/UX is the main differentiator now that AI makes building easy.
• Screenshot A/B tests — themes to test and published resultsWhat to A/B test on App Store screenshots (order, design, seasonality, orientation, callouts, video) and results from cited cases — +30%, +13.8%, +45%/+61% in two phases, Angry Birds seasonal loss.
• What App Store screenshots should say (first three, keyword, USP, faces)Screenshot copy rules from a +30% download test — lead with the searched keyword, then unique selling points and social proof; focus on the first three screenshots; show a human face.