#churn

4 notes tagged “churn”.

• Churn benchmarks, cohort churn and how retention multiplies LTVSkool platform retention benchmarks shared by Hormozi (80% monthly average, best groups 90%+, under 70% is a problem), how churn falls after day 90 and month 6, the LTV math (20%→10% churn doubles LTV; 80% vs 50% annual retention = 2.5x value) and the joins-vs-cancels check.
• Credibility vs relatability — matching creator, hook and buyerDawson Gibbs's framework — considered purchases (flights, buying a business) need credible creators ("I'm an ex-flight attendant"), impulse products need relatable ones ("I'm broke like you") — and how a wrong creator ICP brought 45% churn at SMB Market until older creators and borrowed credibility fixed it.
• Postiz case — going "agent-ready" and riding X Articles from $17k to $143k MRR in 4 monthsNevo's social scheduler Postiz took 1.5 years to reach ~$21k MRR, then grew ~$1k MRR a day to $143k (self-reported, Starter Story) after making it usable by AI agents (API + Markdown skill file listed in agent marketplaces), a user's 7.2M-view X Article driving ~700 trials/day, his own X Articles, paid quote-reposts — and churn fell from 26–28% to 13.7%.
• Retention tactics for memberships and recurring programmesWhat Skool communities taught Hormozi about keeping members — tag cancel reasons every 20 cancels, ask long-tenured members why they stay, cut content to cut overwhelm (one group went from 30% to 5% churn), a cheaper tier only if ideal customers say price, a fast first win within 24h, a weekly call, 10 regulars, and showing up daily.