#checkout

2 notes tagged “checkout”.

• Long or short onboarding before the paywall? (avoid the middle)Sesame's GLP-1 intake went from 3 to ~25 steps and conversion rose 40% (step-to-step >99%), while Tinder won by cutting dating sign-up to ~90 seconds — pick long or short based on the aha moment and decision stakes, never a "balanced" middle; remove negative-psych steps like password creation.
• Web paywall and checkout best practices for web2appChecklist for the web paywall/checkout in a web2app funnel — hard paywall without trial, ≥50% real discount with a real timer, long scroll with FAQ and social proof, per-day pricing, intro price that renews higher, Apple/Google Pay, guarantee, personalised coupon.