#catalog-ads

2 notes tagged “catalog-ads”.

• How many Black Friday ads to make — CTC's BFCM creative volume researchCTC's research across its Meta accounts — BFCM-specific ads take only ~30% of holiday spend (evergreen ~70%), October ads out-spend Black Friday ads by 50% over Q4 so don't sacrifice them, diminishing returns don't arrive until ~1,500 BF ads (one brand went $5K→$55K/day), make at least 2x last year's count, and the production order frames → catalogs → statics → video remixes → new creator content.
• How many new ads do you need per month? CTC's creative demand formula and carry rateCTC's formula — (target spend − current spend × carry rate) ÷ expected spend per new ad — with benchmarks (70–75% of spend carries forward; whales survive 82%/retain 70%), the five "creative score" metrics that move it (evergreen share, spend degradation, top-5 concentration, zero-revenue rate, ROAS degradation), the three levers (mine old winners, make better ads by product × persona × pain × URL, carve out catalog ads) and the 5-step monthly planning workflow.