#benchmarks

2 notes tagged “benchmarks”.

• Is my app ready for Meta ads? Funnel benchmarks and the 7-point checklistSteve P. Young's 7 checks before spending on Meta ads for an app — funnel conversion targets (5–10% install→trial, 30%+ trial→paid, ~2% install→paid), proof strangers pay, LTV, tracking, research, concepts, budget.
• Subscription funnel benchmarks (trial start, trial-to-paid, install-to-paid, LTV per install)Target numbers for subscription apps — 5–10% install-to-trial (10%+ with a hard paywall), 30–40% trial-to-paid, ~2–3% install-to-paid, and ≥$3 realised LTV per install before scaling Meta.